With all the information available on the internet and through the various courses, etc. that one can get (even for free), it is sometimes hard to know what the best direction is. And with a tonne of ideas, it gets even harder! If one is not able to focus, then you end up going nowhere. This is an issue I have been struggling with for months…

Knowing Too Much, Sometimes = Knowing Nothing at All

Now what does that mean? In knowing a lot of different things and a lot of different products, niches, topics, whatever, and having a lot of ideas on how to market each one of these, a person can easily get bogged down by the ideas alone and jump from project to project all the time. This makes it really seem like there is no real knowledge there at all! It is essential to pick something that seems like it will be profitable, whether it is selling puppy coats your grandma designed or a special affilate product that you think will be good.

What is essential is having a plan for the product and following it through to a point that the entire business system for that product is in place. Once you have that up and running, and tested (make at least $200 off of it, for example), then decide what the next product is. And if the affilate product or the puppy coats don’t keep bringing in the money and are costing too much to run once everything is in place, then it’s okay to abandon them. But make make sure everything (and that means everything, not just a landing page and a simple product) is set up before you give up on a product. This is a problem I had with one of my products, and I have recently had another internet marketer have a look at it and disparage me for just this kind of thing.

Now, after speaking with Jeff, I realise that this product does have some potential and really the problem was that I didn’t have my systems set up properly. So now I have to work on that. And the product has brought money in, just less than I was happy with. And truly only because of my poor marketing and inability to get the necessary work done on that marketing. Now I know better - and it was because I originally was like a teenager - I knew too much, showing that I really knew nothing at all.