Misleading “Guru” Advertising
I’ve read a lot of advertisements lately all over the web from people who do things like make $100k+ in 2 hours a day, make over $300k in four days and similar crap. I am astounded that these people aren’t charged with false advertising. Certainly there are possibilities of doing these things. But they don’t tell you the whole story. I know business owners who make about $4500 a day. And that is in traditional style businesses, not internet businesses. And they don’t even work 40 hours a week. That’s the same as many internet guru’s brag about. And even better than some. So, what’s the story behind these things?
Whenever someone starts a business, it doesn’t matter whether it’s a sales shop, a service business, or selling on the internet, there is a lot of start up work required. That means that these people spent many, many hours working for much less than what they currently make. Sometimes they work for nothing for years.
I recently heard an interview with a very successful guy whose business is entirely on the internet. He spent four years losing money. And now he makes over $1 million a year in profit. And he expects to triple that. And he only sells one product. His plans on tripling his business are from expanding his product lines. I find it interesting that what he explains as his business methods are exatly what I am currently pursuing. And he still says it took him that long to get ahead. Losing money for years, then living beyond what he ever expected. This gives me great hope!
I’ve realised that I have to develop my one focus and one product line until I am making something from it. Then I can expand into different areas. I know there’s a definite maket for what I am developing. And I am going to be successful at this business!
June 1st, 2009 at 11:06 am
Of course they won’t tell you the whole story. They will UPSELL you for parts of it. They usually give you a basic outline on what they do, and some vague discriptions on what they do. However, when it gets right down into the heart of it all, they have other products that they have used to get them to where they are.
Honestly, for what I have seen, the ones that have made the 100k in a few days time do it with a massive email list of potential customers, with JV partnerships, with affiliate list (where they send out a notice to known affiliates of that market to ask them to market the product). Doing that from scratch on their own would not have been possible.
Your friend who built it up over 4 years to get his million dollar profit is pretty realistic. You should try to get some detailed on how he did it, and try to duplicate it. Unless it is industry specific, which means it will be harder to duplicate.
Now, with what I am doing, which is affiliate marketing, its harder to just focus on one product. It is possible. But the whole concept is testing multiple markets at once, using a system of creation and promotion that can be done over any industry. And when one pays off we create more with that product, to get a more steady pay off. And then continue on with the market testing.
Now, basically I create content targeting a specific subject, and then find a suitable product for it. I either buy the product (if its a digital one), or ask the owner for a review copy, or, find someone on forums or webiste that have ACTUALLY used the product. Then go from there.
Its a whole learning as I go experience. I learning how to make profitable squidoo lenses, write articles, research topics for content. Its working out pretty good so far, my online income is going up month to month. And I just hit another thing that I am going to get into as well. And that is to sell off my lenses that I have made that are not do as well as the others. That way, I don’t exactly lose money for my time, and still get something for it.
You know what would be cool though. Is if we got people who want to make their own products together (people who are making good quality products), and then they work together to promote eachothers products. Almost like a JV partnership. I know they have this already out there. But we could make our own, if we had about 10 or 15 other people who wanted to join.
That would be 10 or 15 people who could promote eachothers product, like a small mini affiliate army. Everybody making money, by helping each other out. It would have to be 10 - 15 people who are serious about this though, not someone who is going to come in, and not do anything. I myself would not nessesarily make a product, but I would definatly promote the products as an affiliate. At the moment my forte is promotions, and content creation. I do not really want to deal with the customer service side of things for now. Ya know what I mean? =)
Well, thats enough from me for now.
Talk to you later,
Ciao for now,
Jeff